Crypto SEO for token projects

The query set attached to every token

• <name> / <ticker> — brand queries you must own outright.
• <ticker> contract address — high intent, frequently hijacked by scam pages.
• how to buy <ticker> — one page per chain and per wallet.
• is <ticker> a scam / legit — write the honest version yourself.
• <ticker> price / market cap — supply live data rather than a static number.
• Category queries: 'new solana memecoins', 'best base tokens', 'crypto leaderboard'.

Page structure that ranks

• One H1 per page, matching the primary query in natural language.
• Unique title under 60 characters and description under 160 for every route.
• Self-referencing canonical URL on every page.
• Internal links from your highest-traffic pages to your newest ones.
• Fast, mobile-first rendering — crypto traffic is overwhelmingly mobile.

Structured data worth adding

• Organization and WebSite on the homepage, with a search action.
• Article on every guide, with published and modified dates.
• BreadcrumbList on nested pages.
• ItemList on leaderboards and directories so the ranking itself is machine-readable.

Getting cited by AI answer engines

Assistants cite pages that state facts plainly, attribute them, and keep them current. Write definition-shaped sentences — 'X is Y that does Z' — near the top of the page, keep a visible last-updated date, and publish an llms.txt describing your site's key pages.

• Answer the question in the first 200 words; assistants rarely read past the fold.
• Use consistent entity names — one spelling of your project everywhere.
• Keep a glossary: definition pages are disproportionately cited.
• Allow AI crawlers in robots.txt if you want to be cited.

Measuring it

Track impressions and average position per query group rather than obsessing over a single keyword. Brand queries should reach position one within weeks; category queries take months and are the ones that compound.

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