Launching
Token launch week checklist
8 min read · Updated
Launch week is operations, not creativity. This checklist assumes the token, the art and the narrative are already done, and covers the seven days around going live.
T-7 to T-3: preparation
- Contract reviewed — mint/freeze revoked or ownership renounced, no hidden tax functions.
- Tokenomics page published with allocations, vesting and treasury address.
- Socials claimed on every platform, including the ones you will not use, to block impersonators.
- Moderation team recruited and rules pinned; anti-DM warning posted.
- Listing submitted to neutral directories and leaderboards so your page indexes before launch traffic arrives.
T-2 to T-1: liquidity and logistics
- Liquidity size decided — thin pools produce charts that scare buyers off within an hour.
- Lock scheduled and the lock transaction ready to publish.
- Launch-hour comms drafted: the pin, the first post, the FAQ reply macros.
- Price and market cap widgets tested on your own site.
- Alerts configured for top-wallet movements so you can address concentration questions honestly and fast.
Launch day: the first six hours
The first six hours generate the screenshots that circulate for the next month. Assign one person to comms, one to moderation and one to on-chain monitoring — do not let one person do all three.
- Publish the contract address simultaneously everywhere; never in a DM.
- Publish the liquidity lock immediately after adding liquidity.
- Answer the first 'is this a rug' question in public with links, not reassurance.
- Open the community's first decision — a vote or a contest — within the first day.
Day 2 to 4: retention
- Ship one artefact daily: art, a clip, a burn, a partnership note.
- Track holders and unique buyers hourly; treat a flat holder count with rising volume as a warning.
- Start your paid placement now, not on day one — you want it pointing at a page with proof on it.
Day 5 to 7: your first public report
Close the week with numbers: holders, unique buyers, liquidity, verified votes, treasury balance and what you spent on promotion. This single habit separates projects that build a base from projects that rent one.
Key takeaways
- Launch week is an operations problem — split comms, moderation and monitoring across people.
- Publish the lock and the contract address publicly and instantly.
- Give holders a decision inside the first 24 hours.
- Start paid placement once your page already has proof on it.
- End the week with a public numbers post.
Put it on the board
CryptoTokenWars ranks crypto projects by on-chain bids and votes from wallet-verified holders, across Solana, Ethereum, Base, Arbitrum, Polygon and BNB Chain. Listing is free and the board resets every Monday.