Launching

Where to list a new crypto token

7 min read · Updated

'Listing' means five different things in crypto and they have completely different requirements. Approaching them out of order wastes months.

The five categories

  • DEX screeners — automatic once a pool exists; you can usually pay to enhance your profile.
  • Price aggregators — require a form, some volume history and basic documentation.
  • Directories — human-reviewed listings; useful for the indexed page they give you.
  • Leaderboards — ranked, competitive, and the fastest to appear on; the ranking itself is the traffic.
  • Centralised exchanges — the slowest and the most demanding.

The order to approach them

Pools and screeners happen automatically at launch. Directories and leaderboards should come next, because they are the only ones you can influence in week one and they create indexable pages pointing at your canonical contract address. Aggregators want a few weeks of volume history. Exchanges want months.

What every application asks for

  • Contract address and chain.
  • Logo, description and official links.
  • Circulating and total supply with an explanation of the difference.
  • Liquidity lock evidence and audit, if any.
  • Proof you represent the project — increasingly a wallet signature from the contract authority.

Getting more out of a listing than a backlink

A listing page is only valuable if it converts. Prefer venues that show live price and chart data, display community signal, let you prove ownership, and rank you against comparable projects — a ranked position is a reason for a visitor to click, while a static entry in an alphabetical list is not.

Key takeaways

  • Screeners are automatic; leaderboards and directories are the week-one wins.
  • Aggregators need volume history, exchanges need months of data.
  • Prepare supply, liquidity and ownership evidence once and reuse it.
  • Ranked, live listings convert far better than static entries.

Put it on the board

CryptoTokenWars ranks crypto projects by on-chain bids and votes from wallet-verified holders, across Solana, Ethereum, Base, Arbitrum, Polygon and BNB Chain. Listing is free and the board resets every Monday.

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